The Meriggio project was born froma pioneering family in the distributionof EVO oil in Piedmont
An oil icon in the Langhe since 1924.
Olio Meriggio was founded in Dogliani and since 2001 has been part of the Rinaldi Group, one of the leading names for quality EVO oil in Piedmont.
Olio Meriggio is a historic brand from Langhe that has evolved over the years since its foundation in 1924.
The founding family, in fact, began its business by trading silkworms along the Salt Road at the end of the 19th century. Only after a few decades, due to market demands, they began to process olive oil, coffee, and soaps, which they sold, as was already the case with silkworms, through door-to-door sales. Thus Meriggio is born.
The growth of the brand was exponential. Meriggio came, 60 years after its foundation, to serve 300,000 families located throughout Northern Italy.
In 2024, on the occasion of the centenary, the brand was relaunched by the Rinaldi family who acquired it in the early 2000’s.
Cousins and business partners.
Not a couple drops of oil. Two visions, one project. Both share the ambition to bring a historic brand back to life, seen in a new light.
Matilde is genuinely unconventional, passionate about travel and deeply committed to the ethical and sustainable development of the project.
Edoardo is a young man with an old soul. A dreamer, yet deeply rooted in his heritage, with his eyes always set on the future.
What they share is the ambition to bring a historic brand back to life, seeing it in a new light — where tradition meets a modern and authentic vision of olive oil and the way we enjoy it.
Their goal is to highlight the importance of extra virgin olive oil not only for its organoleptic qualities and health benefits, but also to give it the same recognition and status that other Italian products already enjoy.
Retrace the "Salt route".
The salt routes were the ancient trade routes used for centuries by salt merchants.
In particular, the connection between the Langhe and Liguria made it possible to trade this precious product, which was difficult to find in the northern regions far from the sea.
This led to the development of several trade routes, including the route along which olive oil was once exchanged for traditional Piedmontese products.
It was along this route that Meriggio was founded in 1924 — a route the company had already been following since the beginning of the century through its silk trade, an activity that had allowed the business to build lasting relationships with hundreds of families across the region.
In old-fashioned Italian, now rarely used,meriggiare is a verb that captures the art of“dolce far niente” — the pleasure of doing nothing”
From D’Annunzio to Montale
Meriggiare is a common verb in the Italian literature of the XX century.
The word meriggiare reminds the calm and tranquillity you need to fully enjoy not only our products, but also those everyday moments of conviviality that revolve around sharing good food.
Meriggio is an ambitious and pioneering project with a clear and tangible goal: to inspire consumers to rediscover a slower way of life, taking time to enjoy the little moments — with good taste.
